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Knowing what the “S” in my name Lutz S. Aulich stands for is knowing a part of the origin of the brand “Siegfriedson”.

The “S” stands for my 2. given name, I “inherited” from my father: Siegfried.

Also the Icelandic national football team, their fans and their enthusiasm during the European Football Championships 2016 wowed me so much, I called my watch brand “Siegfriedson” according to the Icelandic naming – Siegfriedson = son of Siegfried.

Since August 4th, 2016 the word and figurative mark “Siegfriedson” is registered with the number 30 219 713 at the register of the German Patent and Trademark Office.

Brand certificate Siegfriedson